BYU statistics professor Jared Ward spends much of his time teaching his students through complex numbers and data. But those aren’t the only stats on his mind. He’s more concerned about his marathon mile splits.

Inside the George H. Brimhall Building on BYU’s campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations like the NBA, Subaru and Google. All because of one man that loves commercials.

BYU pitcher Lexi Atcitty made her college softball debut at the Cougars Blue and White Scrimmage. When a Facebook group devoted to Native American athletics posted about Atcitty’s first appearance in a BYU uniform, an unexpected flood of support came in the form of 12,000 likes and hundreds of comments and shares.

The BYU Sports Business Club is partnering with the Phoenix Suns and the Ballard Center for Social Impact to host a case competition to develop a diversity and inclusion plan for the NBA organization. Find out how you can be a part of it.